I'm catching up on all my magazine reading, and I came across this very interesting article from the March issue of Real Simple: How Color Affects Your Spending.
According to the article, different colors can get you to open your wallet through a combination of psychological associations and marketing. Black signals sophistication, blue connotes trust, green indicates environmentally friendly (even when the products really aren't), red can slow customers down, white suggests purity and yellow gets your appetite going. I know that purple tends to catch my eye (the article says this is because it makes me think of royalty, I think it's more because it's my favorite color).
Do any of these ring true for you? Any colors you have a hard time passing up - or bringing home?